A Fresh Take on Product Education

September 14th, 2021 from 2:00 pm - 5:30 pm ET

About Product Summit: Holiday

Product Summit: Holiday is a fresh take on product education combining real-world learning, on-trend product ideas, and stories from pros in the trenches. The purpose of this Product Summit is to elevate how we think about product experiences in the industry as well as equip distributors with cutting-edge product ideas.

Product Summit: Holiday is built specifically for gifting experiences of all kinds: employee engagement, client recognition, community engagement, holiday gifting, and more. Join us as we explore the art and craft of all things gifting and holidays!

About commonsku

Product Summit is hosted by commonsku, cloud-based software for the promotional products industry. commonsku was created to empower your business: to streamline your workflow, connect your team, impress your clients, and allow you to close deals faster. We believe strongly in the power of events - in person and virtual - to connect and inspire professionals in the promotional products industry.

Speakers

Jesse Genet

Lumi

Jesse Genet

Lumi

Jesse Genet is cofounder of Lumi, a Los Angeles company that makes custom packaging for some of the most notable brands in the world, such as Parachute, Tuft & Needle, P&G and more. Lumi makes tools that simplify the complex workflows, data, and language of packaging, so that brands and manufacturers can work better together but Lumi far more than that, they are a resource, an educational tool, a sourcing center, and a company that is challenging our wasteful patterns of consumption by helping us learn how to package more conscientiously and more sustainably.

Jesse’s first entrepreneurial venture was printing T-shirts in a basement at age sixteen. The company became known as Inkodye; she would become the CEO in 2010. She later attended the ArtCenter College of Design, but it was that experience around packaging for Inkodye that led her and her business partner to their next step. It was when they were on Shark Tank, pitching their ink product to Lori and to Mark Cuban that sparked a pivotal moment, Lori and Mark asked, “is there something bigger you want to do,” after the show, that question made a deep impact and from that experience, Lumi was created.

Cindy Tsuji

Image Source

Cindy Tsuji

Image Source

Cindy Tsuji is a Sr Account Executive with Image Source in Kirkland, WA, who discovered the promo industry after 20 years in Corporate Sales. Cindy has a passion and love for hospitality, healthcare, being of service to others, and spreading joy through thoughtfully crafted merchandise experiences. Committed to seeing a more diverse and inclusive promo Industry of the future, Cindy is a Promo Kitchen Volunteer, PPAI DEI Task Force member, and she leads Image Source’s DEI Council. A passionate global traveler and endurance athlete, she has completed a half marathon on all seven continents. If not traveling, running, or in the hot yoga studio, she enjoys time with her dog Emi and supporting causes dear to her heart.

Nevin Bansal

Outreach Promotional Solutions

Nevin Bansal

Outreach Promotional Solutions

Nevin is the Founder and CEO of Outreach Promotional Solutions, a Columbus-based, award-winning marketing agency that provides marketing products and creative services for businesses and nonprofits. Nevin is also the founder and Executive Director of Small Biz Cares, a nonprofit that engages small businesses for philanthropy and community impact. Nevin has almost 20 years of diverse corporate and small business experiences in marketing, finance, operations, accounting, and strategy. Prior to starting his own business, Nevin worked at Nationwide Insurance, where he held several roles including Management Associate in Nationwide’s Financial Leadership Program, Senior Consultant in Corporate Strategy and Finance Director supporting the Chief Technology Officer. Nevin is also a Certified Public Accountant and worked as a Senior Tax Advisor for a Cleveland-based accounting firm.

Nevin has his undergraduate degree from Kent State University and an MBA with honors from the Ohio State University’s Fisher College of Business. While at Fisher, Nevin received the PaceSetter Award, given to the top 2% of the college for academics and leadership.

Nevin is an active volunteer in the business community. In addition to serving as Executive Director and Chairman of Small Biz Cares, Nevin is a Board Member for the Better Business Bureau of Central Ohio, the Greater Cleveland Partnership, and the Council of Smaller Enterprises. Nevin is a former member of the Columbus Chamber Small Business Council and the Fisher College of Business Alumni Board. Nevin is also a member of the inaugural class of Columbus CEO’s Future 50, which recognizes innovative and creative leaders who are making a difference in Central Ohio.

Nevin has been featured in various media outlets including radio, TV, print, podcasts and digital publications.

Anthony McNally

Vanguard Promotions

Anthony McNally

Vanguard Promotions

Vanguard is a unique promotional products distributor who focuses on all aspects of Print, Promotional and Digital Advertising. In addition to their New York city headquarters they also have satellite offices in Philadelphia PA, Rocky Hill CT, and a warehouse with over 100K square feet in Maplewood NJ.

Anthony has over 15 years of industry experience as a leader for multiple distributorships in the Northeast. While he has only been at Vanguard for 3 years he has been able to help transition the company’s sales force to a multi-channel selling team, restructure the in house production team and create work efficiencies through his creative methods.

He is passionate about harnessing and encouraging the creativity of his team members and driving them to innovative solutions for clients, internal company goals, as well as their own personal and professional development. It’s a well-known fact that if he wasn’t in this industry he would be a hockey playing firefighter who tours the country playing guitar for a rock band in his spare time.

Nenette Gray

Lemonade Creative

Nenette Gray

Lemonade Creative

Nenette Gray is the Founder/CEO of Lemonade Creative Marketing, LLC, a branded promotional merchandise agency. Her company focuses on helping businesses excite, engage and inspire while maximizing their brand. Nenette spent nearly 20 years working with Fortune 500 companies in Marketing Management and as an award-winning sales consultant.

In 2010, the pharmaceutical company she worked for laid her off along with 1,400 colleagues. At that time, she decided to turn the lemons of losing her pharmaceutical career into lemonade! In September 2010, she founded Lemonade Creative Marketing, LLC where she brings her positive energy and zest for marketing to her clients. Her current client list includes include Amerihealth Caritas, Exxonmobil, Southern University, LSU, & ETS HiSET.

Nenette is a native of Baton Rouge, LA and graduated from Southern University in Business Marketing. She is also an alumni of the Goldman Sachs 10000 Small Businesses program. Outside of the office she can be found traveling, experiencing new cuisine and exploring the great outdoors, hiking or kayaking.

Mark Graham

commonsku

Mark Graham

commonsku

Mark is the co-founder of commonsku, a business software application designed specifically for the promotional products industry. Mark is one of the founding chefs of PromoKitchen and is the host of the popular PromoKitchen podcast where he interviews industry thought leaders as well as business luminaries such as Seth Godin and Dan Pink. Recognized with multiple honors in the industry, including ASI's Distributor Entrepreneur of the Year, ASI’s Hot List, and PPAI’s Rising Stars, Mark has been featured in several major media publications (PPB, Counselor Magazine, Stitches, and Advantages). An innovative leader, Mark frequently mentors promotional entrepreneurs through writing, speaking, and training, and shares his technology expertise with promotional professionals across North America (PPAI Expo, ASI Chicago, ASI San Diego, PPPC, MAPPA, SPPA, Promo East, Partnering Group, NALC, ASI Power Summit).

Bobby Lehew

commonsku

Bobby Lehew

commonsku

Bobby Lehew is the Chief Content Officer at commonsku. A 25-year industry veteran, Bobby was formerly the CEO at Robyn, a branded product fulfillment company that specialized in private-label, e-commerce company stores. Bobby is a national speaker on topics related to B2B marketing, company stores, productivity, and storytelling. Featured in ASI’s Counselor magazine as one of “41 people who are shaking up the market with new and innovative approaches” (2010) and in OKC Biz magazine’s “Forty Under 40″ (2009), Bobby is an ardent bibliophile and loves working at the intersection of art and commerce.

David Shultz

commonsku

David Shultz

commonsku

David is the VP of Supplier Partnerships for commonsku. With 20 years of industry experience, David enjoys collaborating with his industry peers to address technical challenges affecting our industry with a focus on workflow connectivity. Prior to joining commonsku David served as the VP of Operations for industry service provider, DistributorCentral. He currently sits on the board of directors for the Promotional Products Association Midwest (PPAM), the PromoCares Board, PPAI's Regional Strategic Foresight Committee and PPAI's Awards & Recognition Committee.

Schedule

All times in ET

2:00pm - 2:05pm -
Welcome to Product Summit

2:05 pm - 2:30pm -
Building Beautiful Unboxing Moments!

When it comes to holiday gifting, we all know that every detail matters, from the products we select to the creative design and the packaging that we choose to build the experience around. In this session with Jesse Genet, CEO, and co-founder of packaging company, Lumi, we’ll explore with Jess the best-of-the-best gifting experiences created by some of the world’s most creative consumer brands. Jesse regularly shares stories from her show “Unboxing Things” and decodes what’s the most creative packaging experiences being built today. Join us as we talk with Jesse about what elements of unboxing we should be including in our special gifting moments!

2:30 pm - 3:20 pm -
The Art and Craft of Surprise and Delight

“Surprise and delight” are what our industry does best and in this rapid round of interviews, we’re going to explore some of the most magical gifting experiences created by a lineup of industry pros. From holiday gifting to employee engagement and client recognition, these are the stories told from the trenches on how they built it, why they built it, and tips and hints on how you can build better experiences for your customers. At the close of these interviews, Bobby Lehew will share a special creative brief that you and your team can take and use to create the most impactful and emotionally engaging projects that deliver on real ROE! Join us as we unpack the art and craft of surprise and delight!

3:20 pm - 3:30 pm -
The New Creative Brief

Whether it’s Frank Gehry hand sketching the Guggenheim, Spielberg storyboarding his next film, or a fashion designer penciling her concept for a new fall line, everyone starts with a framework, a blueprint, a pattern that brings their projects to life. Agencies call this a creative brief but for our industry, we have a rather uninspiring brief we use every day: item, imprint, QTR, in-hand date, budget. All important details, but none of which cover the most strategic elements in building exceptional campaign experiences. Join Bobby Lehew as he shares a new creative brief that you and your team can use to unlock the most creative campaigns and projects!

3:30pm - 5:00pm -
Product Breakout Sessions (15 min rounds)

Breakouts are an opportunity to learn from some of your favorite supplier partners. In these 15 minute sessions, suppliers will share their top sustainable product ideas, each accompanied by a commonsku Collection. Pick the best track for you and if you can’t make them all - don’t worry! All breakout sessions are recorded and will be sent to attendees after the event.

3:30 pm - 3:45 pm -
Breakout Sessions Round 1 featuring hpg, Marine Layer, J Charles, and Fey Promo
3:45 pm - 4:00 pm -
Breakout Sessions Round 2 featuring PCNA, Peerless, CoasterStone, and Crystal D
4:00 pm - 4:15 pm -
Breakout Sessions Round 3 featuring SanMar, Tekweld, Denik, and Maple Ridge
4:15 pm - 4:30 pm -
Breakout Sessions Round 4 featuring Hit, EMT, Raining Rose, and Clearmount
4:30 pm - 4:45 pm -
Breakout Sessions Round 5 featuring Starline, Stormtech, Ariel, and Goldstar
4:45 pm - 5:00 pm -
Breakout Sessions Round 6 featuring NC Custom, GoldBond, Redwood Classic Apparel, and Warwick

5:00pm - 5:30pm -
1-to-1 Networking

Just like at our conferences IRL, we want to provide an opportunity to connect, face-to-face, for real-time engagement and the sharing of ideas! Over the course of 30 minutes, you’ll be matched with 10 different attendees to exchange thoughts on the event and ideas on how we can improve this industry.