Thurs, October 8, 2020
2 pm - 5 pm EST

The virtual sales conference for promotional products professionals. Amp your sales. Up your game.

About Sessions at Home

Sales growth is a passion that never stops. And, sales, as we have known it, is dramatically changing. And yet, with volatility comes opportunity. New demands from the client, new technologies, a volatile market, and new methods for reaching our prospects and customers have left many of us compass-less: we need new strategies and a bold infusion of fresh tactics, and strategies that move the needle despite setbacks!

In 2019, we created a 4-city tour of LA, NYC, Chicago, and Dallas and shared with max-capacity crowds in each market that we were not interested in helping distributors steal more revenue from each other, rather, we wanted to challenge them to think bigger, and now, we’re taking this tour worldwide by bringing it straight to you, in your home.

commonsku Sessions at Home is the promotional products industry’s only virtual conference for distributors and suppliers dedicated to thriving in sales. And now, more than ever, it’s time to refuel, refocus, and re-energize ourselves and our teams to make sales growth a passion again. Join us as we explore how to harness the radical winds of change into a force to be reckoned with ... get ready to grow!



Who Will Benefit?

Owners

Client demands are more strategic than ever before. Join us to learn about the new strategy required to lead your sales team to success.

Sales

New selling skills are required to navigate a new world. Join us to learn how to master the new sales toolkit.

Marketing

Your role is more important for sales than ever before as marketing is now a client-facing role shared through digital experiences. Come learn how to connect marketing with sales to amp the client experiences!

Meet Our Speakers

Mike Michalowicz biography

Mike Michalowicz

By his 35th birthday, MIKE MICHALOWICZ (pronounced mi-‘kal-o-wits) had founded and sold two multi-million dollar companies. Confident that he had the formula to success, he became an angel investor…and proceeded to lose his entire fortune.

Then he started all over again, driven to find better ways to grow healthy, strong companies. Among other innovative strategies, Mike created the “Profit First Formula”, a way for businesses to ensure profitability from their very next deposit forward.

Mike is now running his third million-dollar venture, is a former small business columnist for The Wall Street Journal; is the former MSNBC business make-over expert; is a popular keynote speaker on innovative entrepreneurial topics, and is the author of Profit First, Surge, The Pumpkin Plan and The Toilet Paper Entrepreneur, which BusinessWeek deemed “the entrepreneur’s cult classic.”

Danny Rosin

Danny Rosin is a pathological optimist. He is a tireless connector focused on social innovation and fueling the power of marketing. With over 25 years’ experience in philanthropy and marketing, he is focused on developing teams to help brands realize higher aspirations that will have a positive and sustainable impact on for-profit and nonprofit organizations.

With his 30+ year friend and business partner, Robert, he is deeply invested in growing Reciprocity Road, a $220-Million distributor-supplier partnership, with a strong corporate social responsibility initiative called “BrandGood.”

Outside Brand Fuel, Danny is the active co-founder of Band Together , a volunteer-driven organization that has donated over $10 million to 19 nonprofits through The Southeast’s largest charitable concert event. The model? Partnership philanthropy.

Danny Rosin biography
Danny Rosin biography

Daryll Griffin

Daryll Griffin is the President of Accolades, Inc., a marketing firm she founded in 1990. While building her 29-year-old firm, Griffin has demonstrated a steadfast commitment to the promotional products industry and her community. An active member of PPAI and the Georgia Association of Promotional Products Professionals (GAPPP), Griffin has graciously served the industry since 2003 on countless PPAI committees, task forces, and advisory groups, including the Certification, Leadership and Membership Services committees. She is an industry advocate and speaker who was recognized in 2016 as a PPAI Fellow. Most recently Griffin has been recognized as the 2019 recipient of the PPAI Woman of Achievement Award and the PPAI H. Ted Olson Humanitarian Award.

Griffin has a long history of dedicating her time and energy to serving the community and mentoring others. Griffin served as Vice-Chair of the Board of the YWCA of Greater Atlanta, where she was inducted into the YWCA Academy of Women Achievers for her dedication to the YWCA and its mission. As a member of the Atlanta Business League (ABL) since 1993, she has served as chair of the Board of Directors and served as Board Secretary. ABL has honored her with the League’s Leadership Award for her service and in 2015 Accolades was inducted into the Atlanta Business League Hall of Fame where to date they are the only Promo Products company ever inducted. She served for a decade as secretary of the United Sisterhood of Wheat Street Baptist Church, and as director of Vacation Bible School at Wheat Street, where she is a lifelong member.

Catherine Graham biography

Catherine Graham

Catherine Graham is the CEO of commonsku. Catherine has been named to the Counselor Power 50 list, PPB’s Best Boss, and an ASI Rising Star. Before co-founding commonsku, Catherine was the President of RIGHTSLEEVE. Under her leadership, RIGHTSLEEVE received numerous industry awards including ASI Distributor Entrepreneur of the Year, PPAI Web Award, and Counselor’s Best Places to Work. RIGHTSLEEVE received the Dell Small Business Excellence Award in 2009 for its technological innovations, the foundation of which became commonsku in 2011.

Mark Graham

Mark is the co-founder of commonsku, a business software application designed specifically for the promotional products industry. Mark is one of the founding chefs of PromoKitchen and is the host of the popular PromoKitchen podcast where he interviews industry thought leaders as well as business luminaries such as Seth Godin and Dan Pink. Recognized with multiple honors in the industry, including ASI's Distributor Entrepreneur of the Year, ASI’s Hot List, and PPAI’s Rising Stars, Mark has been featured in several major media publications (PPB, Counselor Magazine, Stitches, and Advantages). An innovative leader, Mark frequently mentors promotional entrepreneurs through writing, speaking, and training, and shares his technology expertise with promotional professionals across North America (PPAI Expo, ASI Chicago, ASI San Diego, PPPC, MAPPA, SPPA, Promo East, Partnering Group, NALC, ASI Power Summit).

Mark Graham biography
Bobby Lehew biography

Bobby Lehew

Bobby Lehew is the Chief Content Officer at commonsku. A 25-year industry veteran, Bobby was formerly the CEO at Robyn, a branded product fulfillment company that specialized in private-label, e-commerce company stores. Bobby is a national speaker on topics related to B2B marketing, company stores, productivity, and storytelling. Featured in ASI’s Counselor magazine as one of “41 people who are shaking up the market with new and innovative approaches” (2010) and in OKC Biz magazine’s “Forty Under 40″ (2009), Bobby is an ardent bibliophile and loves working at the intersection of art and commerce.

Mike Michalowicz biography

Mike Michalowicz

By his 35th birthday, MIKE MICHALOWICZ (pronounced mi-‘kal-o-wits) had founded and sold two multi-million dollar companies. Confident that he had the formula to success, he became an angel investor…and proceeded to lose his entire fortune.

Then he started all over again, driven to find better ways to grow healthy, strong companies. Among other innovative strategies, Mike created the “Profit First Formula”, a way for businesses to ensure profitability from their very next deposit forward.

Mike is now running his third million-dollar venture, is a former small business columnist for The Wall Street Journal; is the former MSNBC business make-over expert; is a popular keynote speaker on innovative entrepreneurial topics, and is the author of Profit First, Surge, The Pumpkin Plan and The Toilet Paper Entrepreneur, which BusinessWeek deemed “the entrepreneur’s cult classic.”

Read Bio
Danny Rosin biography

Danny Rosin

Danny Rosin is a pathological optimist. He is a tireless connector focused on social innovation and fueling the power of marketing. With over 25 years’ experience in philanthropy and marketing, he is focused on developing teams to help brands realize higher aspirations that will have a positive and sustainable impact on for-profit and nonprofit organizations.

With his 30+ year friend and business partner, Robert, he is deeply invested in growing Reciprocity Road, a $220-Million distributor-supplier partnership, with a strong corporate social responsibility initiative called “BrandGood.”

Outside Brand Fuel, Danny is the active co-founder of Band Together , a volunteer-driven organization that has donated over $10 million to 19 nonprofits through The Southeast’s largest charitable concert event. The model? Partnership philanthropy.

Read Bio
Danny Rosin biography

Daryll Griffin

Daryll Griffin is the President of Accolades, Inc., a marketing firm she founded in 1990. While building her 29-year-old firm, Griffin has demonstrated a steadfast commitment to the promotional products industry and her community. An active member of PPAI and the Georgia Association of Promotional Products Professionals (GAPPP), Griffin has graciously served the industry since 2003 on countless PPAI committees, task forces, and advisory groups, including the Certification, Leadership and Membership Services committees. She is an industry advocate and speaker who was recognized in 2016 as a PPAI Fellow. Most recently Griffin has been recognized as the 2019 recipient of the PPAI Woman of Achievement Award and the PPAI H. Ted Olson Humanitarian Award.

Griffin has a long history of dedicating her time and energy to serving the community and mentoring others. Griffin served as Vice-Chair of the Board of the YWCA of Greater Atlanta, where she was inducted into the YWCA Academy of Women Achievers for her dedication to the YWCA and its mission. As a member of the Atlanta Business League (ABL) since 1993, she has served as chair of the Board of Directors and served as Board Secretary. ABL has honored her with the League’s Leadership Award for her service and in 2015 Accolades was inducted into the Atlanta Business League Hall of Fame where to date they are the only Promo Products company ever inducted. She served for a decade as secretary of the United Sisterhood of Wheat Street Baptist Church, and as director of Vacation Bible School at Wheat Street, where she is a lifelong member.

Read Bio
Catherine Graham biography

Catherine Graham

Catherine Graham is the CEO of commonsku. Catherine has been named to the Counselor Power 50 list, PPB’s Best Boss, and an ASI Rising Star. Before co-founding commonsku, Catherine was the President of RIGHTSLEEVE. Under her leadership, RIGHTSLEEVE received numerous industry awards including ASI Distributor Entrepreneur of the Year, PPAI Web Award, and Counselor’s Best Places to Work. RIGHTSLEEVE received the Dell Small Business Excellence Award in 2009 for its technological innovations, the foundation of which became commonsku in 2011.

Read Bio
Mark Graham biography

Mark Graham

Mark is the co-founder of commonsku, a business software application designed specifically for the promotional products industry. Mark is one of the founding chefs of PromoKitchen and is the host of the popular PromoKitchen podcast where he interviews industry thought leaders as well as business luminaries such as Seth Godin and Dan Pink. Recognized with multiple honors in the industry, including ASI's Distributor Entrepreneur of the Year, ASI’s Hot List, and PPAI’s Rising Stars, Mark has been featured in several major media publications (PPB, Counselor Magazine, Stitches, and Advantages). An innovative leader, Mark frequently mentors promotional entrepreneurs through writing, speaking, and training, and shares his technology expertise with promotional professionals across North America (PPAI Expo, ASI Chicago, ASI San Diego, PPPC, MAPPA, SPPA, Promo East, Partnering Group, NALC, ASI Power Summit).

Read Bio
Bobby Lehew biography

Bobby Lehew

Bobby Lehew is the Chief Content Officer at commonsku. A 25-year industry veteran, Bobby was formerly the CEO at Robyn, a branded product fulfillment company that specialized in private-label, e-commerce company stores. Bobby is a national speaker on topics related to B2B marketing, company stores, productivity, and storytelling. Featured in ASI’s Counselor magazine as one of “41 people who are shaking up the market with new and innovative approaches” (2010) and in OKC Biz magazine’s “Forty Under 40″ (2009), Bobby is an ardent bibliophile and loves working at the intersection of art and commerce.

Read Bio

Schedule

2:00 - 2:05pm

2:00 - 2:10pm

Welcome to Sessions at Home!

Join us as Mark and Catherine welcome you and help you get oriented for an afternoon of learning and connecting.

2:05 - 2:30pm

2:05 - 2:30pm

The New Frontier of Selling: How Chaos Creates a Golden Opportunity for Promo

COVID created chaos in your client’s world. With the cancellation of all in-person events and interactions, their traditional marketing toolkits have been upended. Clients now face an unknown landscape: How are they going to achieve their goals when the ways they have traditionally spent their budgets are no longer available? Herein lies the opportunity for our industry to be positioned as a solution, ensuring budgets are spent on products rather than other mediums. In order to meet these buyers where they are, salespeople need to shift their focus, from pushing products to better understand their clients' business. This session will explore approaches to strategic selling, and how our antiquated selling model can be transformed into true collaboration with customers: deeply understanding their challenges, getting ahead of problems with creative solutions, and ensuring buyers achieve their goals through the immense power of the product.

2:30 - 3:30pm

2:30 - 3:30pm

Different is Better

Mike Michalowicz, author of many books including The Pumpkin Plan, creator of Profit First, (used by hundreds of thousands of companies across the globe to drive profit) and one whom Simon Sinek deemed “…the top contender for the patron saint of entrepreneurs” joins us to share a vital message for our industry at this time. One of the most inspiring speakers from skucamp, Mike returns to share how to engage and convert prospects in real-time, the mental triggers of customers and what makes them buy, what customers notice, care about, and what they don’t. Most businesses strive to be better than their competition, which is why they struggle to stand out. By leveraging established behavioral marketing techniques, you’ll discover simple ways to stand out, attract new customers and prospects, and become an authority. Inspiring, humorous, and always practical, Mike’s message is a crucial lesson for your sales future, “better is not better; different is better.” Join us as we embrace the radical reinvention of different.

3:30 - 4:00pm

3:30 - 4:00pm

Net+working

It’s Time to Sharpen Those Tools! In this rapid-fire meet-and-greet, you’ll take turns practicing what you’re learned in today’s sessions through a series of practice sessions with other distributors. We’re taking our normal 1-to-1 networking experience and turning it into a practice session so you can take what you’re learned in theory and tactics and put them into practice right away, all in a safe, encouraging environment of peers that will coach you with tips on how to improve. And not in a canned disingenuous way, but in a way that personalizes each experience to each audience. Today’s sales environment is not for the timid, and in the age of zoom calls, there’s no better way to grow your confidence than virtual practice. Join us for fun and get ready to net+work!

4:00 - 4:30pm

4:00 - 4:30pm

Promo Sales 3.0 - The New Revolution

The promo sales process is going through a radical revolution. Promo sales 1.0 was the era of printed catalogs. Relationship selling and the ability to source products was the key differentiator. 2.0 saw the rise of sales through e-commerce. Clients sourced through google first and consultative selling became a buzzword. But 3.0 is the most radical shift yet: the demand for engagement commerce, creating experiences through product, and solution-selling by identifying problems before they occur. Danny Rosin has been there through every shift and as a radically creative thinker, is constantly looking forward to the next revolution. Join Danny as he shares what the future of promo experiences can be, the unique opportunity we have to create opportunity out of chaos by thinking beyond the budget, and a glimpse into the most imaginative future we have ever envisioned.

4:30 - 5:00pm

4:30 - 5:00pm

3 Timeless Sales Secrets to Help You Thrive Through Any Season

Darryl Griffin has seen every kind of challenge in this business imaginable. And true to her nature, she’s grown -professionally and personally- despite adversity. Moreover, as the tech landscape has changed through the years, and as we all grow more reliant on digital tools to create authentic connections with our customers, Darryl will share essential sales lessons that never change. Overcoming adversity, channeling your creative energy, becoming a true partner with your clients, and holding to the essence of what makes a great sales pro, despite any economic climate. Darryl spoke at skucon in Las Vegas in January and we received so many comments from her encouraging and inspiring talk that, due to popular demand, we are bringing her back to the main stage to teach and inspire us once again.

5:00 - 5:05pm

5:00 - 5:05pm

Closing Remarks

Stay tuned for Mark and Catherine’s special, closing remarks as we recap an eventful, informative day amid a wonderful time with friends!

Limited Edition Sessions Merch