Mastering the Art of Creative Kitting

May 25, 2:00-3:00pm ET

As most distributors and suppliers adapted in 2020, kitting emerged as the primary way to stay connected with our customers and as a way to help our clients stay connected to their audience. Kitting is now a universal experience and in high demand. And now that promotional products, delivered through creative kitting projects, have proven to be a primary way clients can touch hard-to-reach audiences, the kit is here to stay.

In this exclusive event hosted by S&S and commonsku, we’re uncovering the secrets to mastering the art of creative kitting, from the merch selection to building an amazing campaign, to the process of kitting itself, to packaging, and the glorious unboxing. We’ll chat with Lee Fine about Juice Marketing’s amazing Boston Marathon kit and with Stephan Baere of S&S on how apparel can play a key role in creative kits, plus, we’ll talk with Yvonne Zeman about how her team have made kitting a primary part of their business focus!

Join us as we explore:

  • The merch: Criteria for the product that goes in a kitting project
  • The packaging: Choosing materials that best reflect the mission of the brand
  • The kitting: What to include in your evaluation, how to price, timeframes, and more
  • The shipping: From list management to choosing the right distribution path, and final delivery
  • The unboxing: Ensuring your kit inspires and delights your audience
  • The ROE: Return on emotion, engagement, and experience

After the interview, connect with your peers in a 1-to-1 networking session to share your tips on how to build creative kitting experiences. Each attendee will receive a free kitting worksheet plus a guide to help you with your next kitting project!

Schedule / Format

2:00-2:40pm: A conversation with Lee Fine, Stephen Baere, and Yvonne Lyngaas Zeman

2:40-3:00pm: One on one networking with your industry peers


Lee Fine

Head of Sales & Strategy
Juice Marketing

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In my head, I am 6’2, 170 pounds of raw muscle, a part-time international fashion model, working on a cure to solve world hunger, and a weekend volunteer firefighter. But in reality, I’m barely taller than a grande almond milk latte, sell “stuff” for a living, and my strongest physical feature is my wenis (google it).

I studied film in college and feel strongly that my bartending job throughout that tenure was of equal value to me. It taught me how to understand people, deliver top-notch service and how I can influence one’s experience. Film school taught me how to think from the viewer’s perspective and that every detail matters. All of these lessons are what made me who I am today.

Professionally, I’m a visionary who acknowledges that it’s the implementers who make the wheels go ‘round. My sales & marketing experience covers a wide spectrum, from a small agency to Amazon, and a lot in between. I challenge the why and create the why not. I believe in big brands, equally support the small ones, and am not afraid to call bullshit on the pretenders.

We started Juice Marketing to disrupt the standardization of the promo industry and provide an alternative way for our clients and end-users to leverage merch into their brand needs. In addition, we added web development and video to our service offerings, because we found our clients had these needs and were lacking reliable resources. Sometimes there is a correlation between all three of our disciplines and sometimes there isn’t. We get it.

And we’re not done yet. We’re always looking for new ways to be innovators, seekers, and doers……and solve world hunger.

Stephan Baere

Strategic Partnerships,
S&S Activewear

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Stephan Baere is an expert in brand and merchandise strategy. As the head of corporate sales training and development for S&S -one of the industry’s few billion-dollar companies- Stephan understands the power of brand affinity. Through the over 70 brands provided by S&S, Stephan and his team have developed a recipe for crafting the perfect merchandise experience by matching it with the ideal audience and objective. A former strategic sales developer for Taylor Made, Adidas Golf, and Ashworth, his passion is training others to realize their sales growth potential through high-impact brands that create affinity with their audience through creative merchandise experiences.

Yvonne Lyngaas Zeman

Owner & CEO,
Monarch & Company

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Yvonne Lyngaas Zeman is the founder, CEO and Director of Brand Development at Monarch & Company, a creative merchandising agency based in Chicago and Denver. Inspired to create Monarch & Company in 2009 at age 25, Yvonne uses her passion, drive and entrepreneurial spirit to curate unforgettable merchandising solutions for large corporations and advertising agencies. In less than 10 years, Yvonne has overseen Monarch & Company’s growth from a one-person shop to a staff of six, with a roster of well-known clients and innovative vendors. Monarch & Company was recognized as one of the greatest companies to work for by industry publication PPB in 2018. That same year, Chicago Business Journal named Yvonne to its Women of Influence list. Yvonne is a graduate of the University of Iowa and also studied at the University of Costa Rica.

Bobby Lehew

Chief Content Officer,

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Bobby Lehew is the Chief Content Officer at commonsku, a cloud-based CRM, order management platform designed for the promotional products industry by promotional product experts. A 25-year industry veteran, Bobby was formerly the CEO at Robyn, a branded products fulfillment company that specialized in private-label, e-commerce company stores. A PPAI Gold Pyramid Award winner, a PPAI Silver Technology recipient, an Addy Award recipient, and recognized (in his work with Robyn) three years in a row by Inc. Magazine as one of the 5,000 fastest-growing private companies in the U.S., Bobby is co-host of the popular industry podcast, skucast and he is a national speaker on topics related to B2B marketing, company stores, productivity, and storyselling. Featured in ASI’s Counselor magazine as one of “41 people who are shaking up the market with new and innovative approaches,” Bobby is an ardent bibliophile and loves working at the intersection of art and commerce.


100 lucky attendees will be selected at random to receive a Richardson 935 ROGUE in their color of choice courtesy of S&S Activewear. Winners will be selected and notified after the event on May 26, 2022.

About S&S & commonsku:

Both S&S and commonsku are passionate about bringing best-in-class experiences to the industry. S&S is one of only a few billion dollar suppliers in the industry and a company that consistently brings the most extensive—and accessible—collection of fashion-forward styles to market. With over 3.5 million square feet of warehouse space, they are experts in both brands and supply chain logistics. commonsku is the promotional product industry’s modern cloud-based solution that allows you to run your entire promotional products business from creating presentations to invoicing your clients, building shops, and more.